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INVESTING IN STOCK
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Stock risks

Like all investments, stocks carry certain types of risk. As an investor, it's important to understand what those risks are and know how to anticipate them.

Volatility

One of the risks you'll need to plan for as a stock investor is volatility. Volatility is the speed with which an investment gains or loses value. The more volatile an investment is, the more you can potentially make or lose in the short term.

Similar but different

Not all stocks are equally volatile. The price of stock in large, well-established companies tends to change more slowly than stock in smaller, or newer, companies. And the more predictable and well established a company's business, the slower the price fluctuation is apt to be.

What's more, the higher a stock's price, the less impact the gain or loss of a dollar has. If a stock selling at $60 a share drops to $55 a share in a slow market, that's an 8% loss, But if a stock selling at $15 a share falls to $10 a share, that's a stomach-churning 33% loss.


 

 
         
   
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